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Monday
16Jun2008

Clothing makes the man––insane

Abercrombie.jpgLegend has it that Ernest Hemingway killed himself with a shotgun purchased at Abercrombie & Fitch. Yes, that Abercrombie & Fitch. You see, way back before they became the defacto uniform of drunken frat boys, they were a sporting goods store, outfitting the likes of Amelia Earhart and Teddy Roosevelt. How very sad.

And now A&F has infected my home, becoming the store of choice for my teenage daughter. (Hold on, let me take some Excedrin. Okay, I’m back). Here’s how the parent/teenager arguments have been going:

Me: “How can you wear Abercrombie & Fitch? I mean, they charge $70 for a shirt made in a Saipan sweatshop?”

Her: “So?”

Me: “So...they make their clothes in Asia, but then come out with a line of t-shirts with Asian slurs. Doesn't that seem somewhat disingenuous?”

Her: “So?”

Me: “Then they had to pay $45 million to settle a lawsuit for not hiring minorities—and when they did, they made them work in the storeroom, while they put the “pretty white people” up front.

Her: “So?”

Me: “You’re part Asian.”

Her: “Oh, yeah,” She says, while texting her friends. “So, can you take me to Abercrombie?”

No, I never win these battles. The social inertia is just too great. It doesn’t matter if I mention that the soft-core A&F Quarterly was sold to minors or that A&F was slapped for marketing a line of thong underwear with slogans like “Eye Candy” to grade school girls. The Abercrombie zombies are winning.

I wish they still sold shotguns.

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Reader Comments (11)

too freaking funny...
June 16, 2008 | Unregistered Commenterkathie
I worked at A&F in 1995. I only got the job because I told my stepmother that they only hired private school kids, and she knew the manager through her work, and relayed the story, and they acted so horrified and hired me right away. But then the whiteboard in the back had the recruitment list, which was just all the private high schools in the area. The other poor girl (private school, but only because her mom taught there) and I used to add the local vo-tech schools to the list when no one was working.

They didn't like my Payless shoes, but they didn't regret hiring me--I could dress mannequins and fold jeans to a level of perfection never before achieved in their store. (They key is to plump the jeans from the side and round off the front after they're folded.)

(The airline was Delta. I've had such strange experiences with them lately. I think the whole thing might have been averted by checking in from home, though.)

June 16, 2008 | Unregistered CommenterKatie Alender
I get into the same arguement with my sister over Wal-Mart. She just doesn't get that they are the root of all evil. All she cares about is that they are super cheap.
June 16, 2008 | Unregistered CommenterMaryke
Thanks Katie. I'm flying Delta all summer long...ah well. I've had my share of weird Delta moments, what are a few more...
June 16, 2008 | Unregistered Commenterjamie
Umm, aren't you supposed to use Uncle-Remus reverse psychology in these sorts of cases? You know--start wearing A&F clothes yourself, and demand that she shop there...with you?

Of course, by the time this had the effect of convincing her that A&F is lame, you'd be out of pocket about $10 K...
June 16, 2008 | Unregistered CommenterDavid I
David. YOU. ARE. BRILLIANT!!!

**Logging onto Abercrombie online**
June 16, 2008 | Unregistered Commenterjamie
I have a soon to be 14 year old girl. So I'm sure I'll have battles soon. Good luck!
June 16, 2008 | Unregistered CommenterLA
So... I wear an Abercrombie & Fitch ballcap - but only because it's the same as my initials. I have old ladies ask me if I'm in the Air Force. I tell them yes - What fun is it to be cool if you have to explain to everyone why you're cool?? Is cool still a cool word? Should I be using something cooler?

Jamie, I have a lime green AF hat that I bought at a garage sale that you can have, just to get the ball rolling, per David's suggestion. Did I mention it's lime green?
June 17, 2008 | Unregistered CommenterAndy
I need to find an Abercrombie & Kent hat, just to be more strangely annoying. They're the safari/travel specialists. Or one that says AFlac or something...

June 17, 2008 | Unregistered Commenterjamie
Thank you for reminding me how things won't get much more fun as my daughter gets older.

I've recently realized my relationship with her (she's 2) is much like a BoSox fan's relationship with Manny Ramirez; love and a resigned "Gracie being Gracie" attitude.

Last night while I was in the other room I hear a THWAP sound and my 4.5yo son saying "OWW!! Gracie NO! Dad you will NOT believe what she just did to me"... so I asked her and she very honestly said "I hit him on da head wif mine Dora backpack!"... which prompted 45 minutes of her being in timeout until she apologized (and I think her brother gave her a free pass by motivating her with a TV show being on as just doing the right thing wasn't on her agenda otherwise).
June 19, 2008 | Unregistered CommenterCharlesP
very intriguing...

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